MATT
MCCORMICK
  For my personal information and/or to download my PDF resume, CLICK HERE!
PROFESSIONAL EXPERIENCE
 
2009 - 2016   2003 - Present  
Forest Home Christian Camps   Modern Messengers  
// Forest Falls, CA   // Nationwide  
  → Director of Communications     → Owner  
  → Interactive Media & Research Manager     → Business Consultant  
  → Graphic / Web Designer        
           
• Managed communications budget of over $600,000, lead team of 5 full-time and 11 summer season staff, and responsible to help raise funds and revenue sales of $12M annually.   • Graphic & web design business with added services of branding, marketing & strategic planning, research and product development.
           
• Initiated strategy to reallocate over $75,000 from traditional print marketing into online marketing, which included Google AdWords & Facebook Ads.   • Provided graphic / web design for clients such as:
→ Switchfoot     → Steven Curtis Chapman
→ NOTW / c28.com     → Premier Christian Cruises
           
• Created and implemented focus group and market research tactics as well as provided detailed results from research with specific “next step” directions.   • Provide social media consulting and workshops for people interested in blogging for income.
           
• Spearheaded numerous branding initiatives including:

→ Redesigned mobile friendly website and restructured the CMS to allow for quicker web edits as well as provided ways to reduce inaccurate information across website.

→ Reestablished online advertising. Combined with newly redesigned website, generated online sales leads increased by 250%.

→ Created Social Media Influencers Program to reach target audiences in ways traditional marketing missed and/or are no longer relevant.

→ Developed on-demand in-house screen printing and apparel research allowing for instant market testing (for both design and material) as well as reduced outsource costs by 65%.

→ Launched campus-wide use of electronic signage.

→ Established social media strategies and engagement policies & practices.
  • Recently, have provided full business rebranding to Redlands Gymnastics Club which has included:

→ Conducted market research to identify target audience and how to reach / gain new customers.

→ Revamped new Mission Statement and created year-long marketing plan that correlates to the new mission.

→ Redesigned brand including website, print material, onsite signage, employee engagement policies, new floor scheduling and newer birthday party promotions.

→ Created new surveys to find out how people found this gym and surveys to determine why people are leaving. This is for both employment and for gymnasts.

→ Redlands Gymnastics Club had monthly membership average of 890 gymnasts before obtaining our service. 14 months later, they are at 1110 gymnasts, which is approx. $16,500 additional monthly revenue.
           
EDUCATION   PAST EXPERIENCE
 
1998 - 2002   2002 - 2003  
Sport Management   Covenant United Methodist Church  
// with emphasis in Business   // Cordova, TN  
  → University of Memphis     → Director of Recreation  
           
      2000 - 2002  
      Independent Presbyterian Church  
      // Memphis, TN  
        → Assistant Director of Recreation  
           
REFERENCES
           
TARA ANDERSEN, CFRE, MBA   MELANIE McGRAW  
Forest Home Christian Camps
  Forest Home Christian Camps  
Senior Director of Development   Director of Reservations  
  (please see PDF for phone & email)     (please see PDF for phone & email)  
           
DAVE GROUT   MICHAEL WHITE  
Timberline Team Consulting   First Baptist Church of Big Bear  
Owner   Senior Pastor  
  (please see PDF for phone & email)     (please see PDF for phone & email)  
           
PROFESSIONAL SKILLS   PERSONAL
           
       
STRENGTH FINDERS   PERSONALITY TRAITS  
       
  → Maximizer     → Flexible / Adaptable  
  Seek to transform something strong into something superb.        
           
  → Ideation     → Innovative  
  Able to find connections between seemingly disparate phenomena.        
           
  → Input     → Leader  
  Enjoys collecting and archiving all kinds of information.        
           
  → Strategic     → Relational  
  Can quickly spot the relevant patterns and issues.        
           
  → Analytical     → Technologically Savvy  
  Able to recognize and identify all the factors that might affect a situation.        
           
       
AREAS OF EXPERTISE   INTERESTS  
       
  → Market Analysis & Research     → Dating My Wife  
           
  → Online Marketing Strategies     → Fantasy Football & Baseball  
           
  → Print & Web Production     → Playing & Watching Sports  
           
  → Social Media Strategies     → Travelling  
           
           
DOWNLOAD MY RESUME - CLICK HERE